Press

The surge in membership from the Apple Mac community follows the formation last month of the Technology Channel Association (TCA) trade body through the merger of the Mac Technology Association (MTA) with Professional Computing Association. Synaxon is one of the leading sponsors or the TCA and encourages its members to support the trade body and to adhere to its industry Code of Practice.

 

Robert Peckham, who was formerly head of the MTA and is now Director of the TCA with special responsibility to Apple resellers, says that it is encouraging to see so many members taking advantage of the benefits that Synaxon is able to offer. “The Synaxon concept is excellent and they should be applauded and encouraged for their efforts to help resellers drive their business development.  We’d advise all our Apple Mac dealer members to seriously consider becoming members.”

 

One of the new recruits is Hi-Tech Bradford, which employs more than 10 full time staff and with close to 20 years of experience serving commercial and educational customers throughout the UK, is one of the UK’s leading Apple VARs. Paul Rhodes, Director of Hi-Tech Bradford says: “We’ve joined Synaxon because we have heard about the benefits it is delivering to other resellers and we want to be a part of that. Synaxon has an excellent base of supplier partners and with the EGIS system, the regular iTrends mailer and the exclusive promotions and other benefits it brings, deciding whether or not to become a member did not take us long.”

 

Gary Sargent, Operations Manager for Synaxon comments: “We are delighted to be welcoming so many prominent members of the Mac reseller community to Synaxon and we hope that many more will follow. They will soon see the benefits of being an active member. The Synaxon model is designed to deliver benefits to all types of reseller, whether they are specialists or mainstream providers of IT and services to businesses or consumers, and as our membership and our supplier partner base grows, the benefits are multiplying.”

 

Synaxon already has more than 50 supplier vendor and distributor partners and with the increased membership from the Mac community, will be looking to bring at least one Apple specialist distributor into the fold. “We are eager to extend the choice we can offer Mac resellers and include a good selection of specialist and Mac-compatible products in our iTrends bi-monthly mailer”, says Sargent.

 

As well as having access to a wide range of products that are available to them under special terms and conditions, reseller members of Synaxon benefit from pro-active marketing support that actively drives new business opportunities. Resellers can find and more importantly, check and compare market pricing in real-time through Synaxon’s web-based interface.

 

The EGIS Mobile module gives them anytime - anywhere access to product data and an instant Google ‘price checker’ will show them the prices at which competitors are currently offering the same products almost instantly.  They also have access to marketing templates populated with C-Net data – which can also be delivered directly into the dealers’ back office system. By taking advantage of the EGIS WebStore service, member can set up a cost-effective, ‘off the shelf’, feature-rich e-commerce solution at very low cost within days.

 

Synaxon is Europe’s largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.

Synaxon is already well-established in Germany, where it has more than 3000 partners that generate around €3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 120,000 products from over 100 distributors. Synaxon UK was established in September 2008 to recruit reseller members and supplier partners with a view to building a network of mutually-beneficial relationships that will enable resellers to drive higher levels of more profitable business and maximise the efficiency of product availability, and enable vendor and distributor partners to ensure that all Synaxon members have full access to their current stock and promotions.

 

Derek Jones, Managing Director, Synaxon UK

Tel: 0844 481 5844

Mobile: 07920 114844

Email: derekjonessynaxoncouk