Press
26.11.09 - Synaxon UK Aims To Attract More Office Products Dealers After Signing Up Beta And Blackdog
Latest additions to dealer group’s growing list of supplier partners gives members access to wider range of electronic office supplies products
Leading IT channel dealer group Synaxon is stepping up its recruitment drive in the office products market having significantly enhanced its appeal to dealers by adding two key distributors of electronic office supplies (EOS) products, Beta Distribution and BlackDog Supplies, to its list of suppliers.
As well as the extensive ranges offered by these specialists, Synaxon can offer dealers access to EOS and IT product portfolios of many other top distributors including Ingram Micro, Entatech, Midwich, Imago, Simms and many others. Dealer members can access full availability and pricing details from all these suppliers – and place and manage their orders – through Synaxon’s web-based Electronic Global Information System (EGIS). By doing so, they can be sure of securing the best prices on EOS products, streamline their buying processes, reduce their costs and boost their profitability.
Members can also take advantage of the EGIS WebStore e-commerce and Datapack services to set-up or provide content for their own online offering, thus maximising their sales opportunities on EOS products. This can be fully integrated with the dealer’s own back-office systems to provide live availability, pricing and automated ordering through the dealer’s own website.
Derek Jones, Managing Director of Synaxon UK, says that the number of office products dealers signing up with Synaxon is growing, and points out that even dealers from other dealer groups are now enjoying the benefits of free membership of Synaxon. With the new additions of BlackDog and Beta, membership has become even more appealing to traditional OP dealers. “EOS products are now generating more than 40 percent of most office products dealers’ revenues, thus making sure that they can secure the best availability and pricing is increasingly important. Beta and BlackDog are valuable additions to our supplier network this significantly enhances the value of our service for office products dealers.
“By joining Synaxon office products dealers have access to a really tremendous range of products at very favourable terms and, by making use of EGIS, they will be able to check pricing and availability and place orders across any of our 25 IT channel distributors at any time. We think that’s a proposition that most office products dealers will find impossible to ignore.”
Jones says that all dealers are welcome to join the group and says that those looking to get better pricing and availability on EOS products and from the main IT and AV sectors are likely to feel the biggest benefit. “It is very competitive out there – everyone wants a piece of the EOS market and having suppliers who really know what they are talking about, as well as offering you great value, really helps. Our suppliers can provide that expertise.”
Commenting on their agreement with Synaxon, Jon Duckham, Sales Director at Beta Distribution says: “With EGIS and all the additional benefits it offers, Synaxon has the potential to make a real difference to dealers. It is filling what we believe is a distinct gap in the market for a dealer group that provides real expertise and focus on EOS products. We will be working closely with Synaxon to provide the very best availability, promotions and services to customers.”
Michael Lowe, Sales Manager at BlackDog Supplies states: “We think that Synaxon has something very special to offer our customers in the UK. We’re looking forward to working with them to ensure that members have full access to all our products and services at all times and help dealers to actively grow their EOS business.”
Both BlackDog and Beta, as well as many of the IT and office products suppliers that work with Synaxon in the UK, will be able to promote their special offers through the organisation’s i-Trends mailer, which is produced free of change every two months by Synaxon and can be personalised with the dealer’s company details. These can be over-printed with the dealer’s company name before being distributed to customers.
Resellers interested in joining Synaxon should visit the web site at www.synaxon.co.uk/index.php?become-a-member
