Press
21.12.09 - Opportunity For Synaxon Members To Attend CRN Reseller Business Academy At Discounted Rates
Synaxon, the leading IT channel dealer group, has announced an alliance with publisher Incisive Media that enables Synaxon members to attend CRN Reseller Business Academy sessions at a discounted rate.
The agreement enables Synaxon partners to get almost a third off the price of the training courses and workshops, which normally cost £349 per person. The CRN Reseller Business Academy offers courses specific to the needs of resellers whilst also providing the opportunity for them to share experiences and learn through interaction with their peer group.
Courses being run in the near future include one-day workshops on Sales Management, Marketing Fundamentals, and Negotiating Skills, and a new course on Sales Presentation that aims to help resellers develop more effective sales techniques. For details of up-coming courses go to www.resellerbusinessacademy.co.uk/
Derek Jones, Managing Director of Synaxon UK, says: “One of Synaxon’s core aims is to help its members enhance their ability to develop and grow their business. We do that by providing them with tools and resources that help them to get the best deals and services from suppliers and to sell more. One way in which they can do the latter is to further develop their sales and marketing skills and, by providing courses that are specifically focused on the needs of reseller, the CRN Reseller Business Academy can help them to do that. By making discounted rates available to our members through this agreement with Incisive Media, we hope to encourage more of them to take enrol on the courses and thus enhance their own ability to market and sell their own businesses.”
Jones believes that resellers from all areas of the IT, communications and office products sectors would benefit from attending the courses. “The art of selling is the same, whether you are selling systems and servers, photocopiers and printers, or calls and lines and we’d encourage all our members from the IT, office products and comms sectors to look at ways in which they can enhance their sales, marketing and negotiating skills.”
The agreement with Incisive Media is another example, he notes, of how Synaxon is continuing to find new and innovative ways of adding value for its members. It already provides access to the full range of products from 25 leading IT and EOS distributors, all of which can be located and ordered through Electronic Global Information System (EGIS) – Synaxon’s unique web-based pricing, availability and order management tool. The regular iTrends mailer, which Synaxon issues every two months, provides members with a highly effective way to communicate all the special offers that are available exclusively from Synaxon members to their own customers.
Members can also take advantage of the EGIS WebStore e-commerce and Datapack services to set-up or provide content for their own online offering, thus maximising their sales opportunities. This can be fully integrated with the dealer’s own back-office systems to provide live availability, pricing and automated ordering through the dealer’s own website.
All these tools and resources enables resellers and dealers to maximise their sales opportunities, ensure the best prices and terms and conditions from suppliers, streamline their buying processes, reduce their costs and boost their profitability.
To take advantage of the discounted offer, Synaxon members should contact Nadia Messina at Incisive Media on or 0207 316 9000 or email nadiamessinaincisivemediacom.
Resellers can find more information about the benefits of becoming a Synaxon member at: www.synaxon.co.uk/index.php?become-a-member
