Press
17.12.09 - Supplier Recruitment Drive Stepped Up With Appointment Of Rupesh Vara As Channel Manager
Synaxon, the leading IT channel dealer group, has made a significant investment in driving additional value for its vendor partners with the appointment of Rupesh Vara to the newly-created role of Channel Manager UK.
A well-known and experienced figure in IT channels, Vara will be primarily responsible for ensuring that vendors receive outstanding value and tangible return on investment from their partnership with Synaxon UK. He will be working with suppliers to ensure that they can take full advantage of the group’s pro-active marketing campaigns to engage with the Synaxon reseller community, drive higher levels of product and brand awareness and generate new business leads.
One of his main roles will be to ensure the continued success of iTrends, the mass-market end-user mailer which Synaxon distributes through almost 200 of its reseller members, six times a year. With iTrends, Synaxon offers vendors the opportunity to promote specific products to SME businesses through the Synaxon membership and thus achieve significant and measurable ROI on their channel marketing spend.
Welcoming Vara to the Synaxon team, Derek Jones, Managing Director of Synaxon UK, states: “By bringing someone with the experience and credentials that Rupesh has into the Synaxon UK team, we are demonstrating our absolute determination to deliver excellent value and ROI to all our vendor partners. He will I am sure, waste no time in ensuring that our growing base of suppliers can take full advantage of being a part of the most progressive dealer group now serving the IT trade community in the UK. “
Formerly Senior Sales Manager at IT Dealer, where he spent more than three years and helped the organisation develop its unique business model, Vara is a well-known figure in the UK channel and is looking forward to helping Synaxon deepen and develop its vendor partnerships. He says: “The Synaxon proposition is innovative, unique and compelling and I am relishing the prospect of working with existing and new vendor partners to ensure that they can become fully involved with our pro-active marketing campaigns and receive maximum return on their continued investment in our partnership. The iTrends mailer in particular, presents a fabulous opportunity for vendors to increase brand awareness and drive user interest in specific technology products. Synaxon can effectively target hundreds of thousands of customers in this way and that represents tremendous value and outstanding ROI for channel vendors.”
By using the iTrends mailer to promote specific products and offers, vendors can quickly and effectively reach a massive audience of end users and generate new business opportunities for their resellers. Both printed and electronic versions of iTrends are produced and made available to Synaxon’s members, ensuring the widest possible distribution of vendor marketing messages. Resellers are able to personalise the mailer to ensure that they receive any new business leads generated directly.
As well as iTrends, vendor partners benefit from having full access to Synaxon’s profiled reseller membership database, which now contains more than 565 resellers, and are included in regular email communications to members. Synaxon also provides vendors with active account management and support and regular reports and information on engagement with reseller partners. It also provides a URL link from its webpage for all vendor partners and pop-up advertising options on its EGIS product availability and Top Offers ordering pages.
Resellers can find more information about the benefits of becoming a Synaxon member at www.synaxon.co.uk/index.php?become-a-member.
